What Are the Two Most Important Factors to Consider When

question 59

Multiple Choice

What are the two most important factors to consider when making a purchase decision for a training program?

• A) cost of the program and number of potential trainees
• B) time required to deliver the program and current knowledge of employees
• C) expertise of the external service provider and senior management preference
• D) urgency of delivery and level of front-line management support

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Definitions:

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

Ethical Concerns

Issues or situations that require individuals or organizations to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).