Springer Products Manufactures Three Different Product Lines, Model X, Model

question 66

Multiple Choice

Springer Products manufactures three different product lines, Model X, Model Y, and Model Z. Considerable market demand exists for all models. The following per unit data apply:

How can Lisa Dynondo encourage her salespeople to promote the more profitable model?

• A) Put all sales persons on fixed salary.
• B) Provide higher sales commissions for higher priced items.
• C) Provide higher sales commissions for items with the greatest contribution margin per constrained resource.
• D) Provide higher sales commissions for items which has the lowest cost and lower sales commissions for items with highest cost.

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Definitions:

Manicotti

A large pasta tube often stuffed with filling, such as ricotta cheese and spinach, and baked with a sauce.

Family Recipe

A recipe that is passed down from generation to generation within a family.

Campaign Speeches

Public addresses or discourses given by politicians or candidates for office as part of their efforts to persuade voters to support them in an election.

Flyers Mailed

Marketing material sent through postal mail to target consumers in an attempt to advertise products or services.