Heliem Corp

question 95

Essay

Heliem Corp. uses the balanced scorecard technique to achieve its long term objectives. Managers of Heliem came to know that all the balanced scorecards objectives were achieved other than financial perspective measures for the previous period. While the learning and growth and internal business processes perspective measures were achieved with relative ease, Heliem had to strive extremely hard to achieve customer oriented measures. The company had failed miserably in achieving its financial measures.
Using the given information, evaluate the strategy of Heliem and its implementation.

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Definitions:

Kinesthesis

The sense that detects bodily position, weight, or movement of the muscles, tendons, and joints.

Receptor Cells

Specialized cells found in the sensory organs that respond to specific stimuli like light, sound, or chemicals, and send signals to the brain.

Semicircular Canals

Structures within the inner ear that are key to maintaining balance and spatial orientation by detecting head rotations.

80-Decibel Sound

A sound intensity level; equivalent to the loudness of city traffic or a telephone dial tone.