Buck Corporation Plans to Grow by Offering a Computer Monitor

question 14

Essay

Buck Corporation plans to grow by offering a computer monitor, the CM3000 that is superior and unique from the competition. Buck believes that putting additional resources into R&D and staying ahead of the competition with technological innovations are critical to implementing its strategy.
Required:
a.Is Buck's strategy one of product differentiation or cost leadership? Explain briefly.
Identify at least one key element that you would expect to see included in the balanced scorecard:
b.for the financial perspective.
c.for the customer perspective.
d.for the internal business process perspective.
e.for the learning and growth perspective.

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Definitions:

Free-Flow Layout

A store or workplace arrangement where fixtures and merchandise are grouped in an informal, non-linear manner to encourage exploration by customers.

Hat Shop

A retail store specializing in selling hats and headwear.

Process Layout

An arrangement of resources in a manufacturing or service system according to the sequence of operations that need to be performed.

Competitive Advantage

The facet of a business that it does better than all of its competitors.