What Action Did Scotiabank Undertake to Ensure Greater Engagement During

question 25

Multiple Choice

What action did Scotiabank undertake to ensure greater engagement during its interactive training sessions?

• A) offered everyone a small financial reward for attending
• B) provided pre-session information to each trainee to establish a common purpose
• C) included quizzes and employee participation in opinion polls during training
• D) paid careful attention to ensure employees' learning styles were considered

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Definitions:

Customer Engagement

The process of actively building, nurturing, and managing relationships with customers, fostering brand loyalty and participation.

Market Segments

Market segments are subgroups within the larger market, defined by distinct characteristics such as demographics, needs, or behaviors, allowing businesses to target more specific audiences.

Cost Per Click

A digital advertising metric that measures the amount paid for each click on an advertisement, used commonly in online marketing campaigns.

Advertiser's Website

A website owned by a business or individual for the purpose of promoting and advertising products or services.