Describe the Components That Should Be Included in an Effective

question 38

Essay

Describe the components that should be included in an effective ethics training program.

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Definitions:

Public Relations

Public Relations is the professional maintenance of a favorable public image by a company, other organization, or famous person.

Stakeholders

Individuals or groups with an interest or concern in an organization, project, or decision.

Integrated Marketing Communications

A strategic approach that combines various forms of communication, advertising, sales promotion, and public relations to provide a consistent message across all marketing channels.

Promotion Mix Elements

The different components used in a promotional strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.