In a Long-Run, It Is Worthwhile to Sell a Product

question 25

Multiple Choice

In a long-run, it is worthwhile to sell a product only if the selling price exceeds ________.

• A) the total of all the direct costs of the product
• B) the total manufacturing costs of the product
• C) the total of the fixed costs of the value chain
• D) full cost of the product and a markup that provides an adequate return on capital