The Product Strategy in Which Companies First Determine the Price

question 146

Multiple Choice

The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced at a low enough cost to provide adequate operating income is referred to as ________.

• A) cost-plus pricing
• B) target costing
• C) kaizen costing
• D) full costing

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Definitions:

Cookies

Small text files stored on a user's device by a web browser, containing data about the user's browsing activity and preferences.

B2C Website

A website that sells products or services directly from businesses to consumers.

Transport Layer Security (TLS)

A cryptographic protocol designed to provide secure communications over a computer network.

E-Commerce Sites

Websites designed to facilitate commercial transactions of goods and services online.