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The Canadian Society for Training and Development (CSTD)has Developed a Set

question 13

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The Canadian Society for Training and Development (CSTD)has developed a set of competencies for training and development professionals.These competencies are organized into five categories.


Definitions:

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs or behavior.

Marketing Programs

Structured plans or campaigns that are designed to fulfill the objectives of a marketing strategy, comprising various promotional and operational activities.

Tactical Planning

Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.

Value Propositions

Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.

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