Segmenting Customers as a Result of Customer Profitability Analysis Would

question 119

Multiple Choice

Segmenting customers as a result of customer profitability analysis would be done by which of the following groupings?

• A) geography such as state or by zip code
• B) operating income
• C) gross margin
• D) total direct costs

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Definitions:

International Marketing

The practice of marketing principles applied across national borders, focusing on global audiences and strategies.

Snowball Sampling

A type of sampling in which participants are selected based on the referral of other participants who know they have some knowledge of the subject in question.

Probability Sampling

A type of sampling in which every person in the target population has a chance of being selected, and the probability of each person being selected is known.

Language

A system of communication used by a particular community or country, consisting of spoken, written, or signed words and the rules for combining them.