Segmenting Customers as a Result of Customer Profitability Analysis Would

question 119

Multiple Choice

Segmenting customers as a result of customer profitability analysis would be done by which of the following groupings?

• A) geography such as state or by zip code
• B) operating income
• C) gross margin
• D) total direct costs

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Definitions:

Whole-life Insurance

A type of permanent life insurance policy that covers the insured's entire lifetime and includes an investment component known as the policy's cash value.

Term-life Insurance

A type of life insurance that provides coverage at a fixed rate of payments for a limited period of time, the relevant term.

Premiums

Periodic payments made to an insurance company in exchange for coverage and protection against financial loss or damage.

Co-payment

A fixed amount paid by a health insurance plan member for covered services, with the remainder being covered by the insurance.