If Management Wants to Choose a Method of Revenue Allocation

question 59

Multiple Choice

If management wants to choose a method of revenue allocation that best captures the "benefits received" by customers then they would use ________ to allocate revenue to products in a bundle.

• A) stand-alone revenue -allocation based on unit costs
• B) stand-alone revenue-allocation based on selling prices
• C) stand-alone revenue-allocation based on physical units
• D) stand-alone revenue-allocation based on unit costs

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