The Production Orientation Focuses on Profit Through ________,While the Marketing

question 63

Multiple Choice

The production orientation focuses on profit through ________,while the marketing concept focuses on profits based on ________.

• A) product innovation; aggressive advertising
• B) cost control; customer satisfaction
• C) customer satisfaction; product innovation
• D) customer satisfaction; aggressive advertising
• E) product innovation; sales volume

Acknowledge the importance of integrating current data and competitive pricing into sales strategies.

Acknowledge the role of company background knowledge in sales effectiveness.

Grasp various sales and advertising strategies, including trade advertising and the use of premiums.

Understand the principles of pricing, discounting, and credit policies to gain competitive advantages.

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Definitions:

India

A country in South Asia, known for its diverse culture, languages, and history, second-most populous country in the world.

Death of Distance

The diminishing importance of geographical distance in economic, social, and cultural relations due to advances in communication and transportation technologies.

Knowledge Work

Work that primarily deals with information; producing value in the economy through ideas, judgments, analyses, designs, or innovations.

Advertising

Advertising is a form of marketing communication used to promote or sell a product, service, or idea through various media channels.