Which of the Following Is NOT One of the Four

question 56

Multiple Choice

Which of the following is NOT one of the four drivers of successful relationships between marketers and consumers?

• A) customer satisfaction
• B) customer trust
• C) customer selectivity
• D) customer retention
• E) customer value

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Definitions:

Humanistic

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.

Adler

Alfred Adler was an Austrian medical doctor and psychotherapist who founded the school of individual psychology, emphasizing the importance of social context in personality development.

Social Strivings

Efforts made by individuals to achieve status, acceptance, or fulfillment within their social communities.

Sensing

The process of receiving information through sensory organs and translating it into neural signals for the brain to interpret.