As Consumers Spend More Time Online and Have More Technological

question 4

Multiple Choice

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads,marketers are ________.

• A) investing in flashier television advertisements to attract attention to themselves
• B) buying more air time in an attempt to crowd out their competitors' advertisements
• C) lobbying for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anti-competitive
• D) reducing their advertising expenditures on the major networks and investing their advertising dollars in newer media, such as the web
• E) blocking out any mention of brand names during regular programming

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Definitions:

Analogies

Comparisons made between two things for the purpose of explanation or clarification.

Models of Concepts

Theoretical frameworks used to understand how humans categorize information, form concepts, and apply these concepts to everyday life.

Cultural Bias

A predisposition to interpret and judge other people's cultures by the standards and values of one's own culture.

Validity

refers to the extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.