________ Is the Foundation for Maintaining a Long Standing Relationship

question 96

Multiple Choice

________ is the foundation for maintaining a long standing relationship with customers,and it helps to increase the chances that customers will remain loyal.

• A) Trust
• B) Positioning
• C) Targeting
• D) Segmentation
• E) Societal marketing

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Definitions:

Shared Service Units

Organizational entities created within a firm to provide specialized support functions centrally to various business units or departments, enhancing efficiency and reducing costs.

Profit Centres

Divisions or departments within an organization that are responsible for generating their own revenue and managing their own expenses.

Zero Profit

A situation where a company's revenue exactly matches its operational costs, resulting in no net profit or loss.

Contribution Margin

The difference between sales revenue and variable costs, indicating the amount available to cover fixed costs and contribute to profits.