RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 54

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE, the process of dividing the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, is known as ________.

• A) market targeting
• B) product placement
• C) product positioning
• D) market segmentation
• E) social marketing

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Definitions:

Weakens

To reduce in strength, effectiveness, or intensity.

Exchange Rate

The price of one currency expressed in terms of another for conversion.

Euros

The official currency of 19 out of the 27 European Union countries, known collectively as the Eurozone.

Exchange Rates

The rate at which one country's currency can be exchanged for another country's currency.