In Consumer Research,________ Is Information That Has Already Been Collected

question 73

Multiple Choice

In consumer research,________ is information that has already been collected for some other purpose,and is often helpful in designing a new research project.

• A) primary research
• B) secondary information
• C) experimentation
• D) negativism
• E) positivism

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Definitions:

Field Notes

Observational data recorded by researchers during or after their observation of a specific phenomenon in natural settings.

Etic

An approach in cultural studies and anthropology that describes cultures from an outsider's perspective without adopting any cultural bias.

Emic

A perspective in anthropology and related fields that emphasizes understanding cultural behaviors and beliefs from within the cultural context itself.

Idiographic

An approach focusing on the individual and understanding the unique aspects of that particular individual.