The Purpose of Studying Consumer Behavior Is to Enable Marketers

question 20

Multiple Choice

The purpose of studying consumer behavior is to enable marketers to anticipate how they might better meet consumer needs by ________.

• A) improving profit margins
• B) consistently beating competitors' prices
• C) offering consumers more suitable products and marketing messages
• D) convincing consumers that they need the products the company can produce
• E) pushing consumers to purchase products that they need but are reluctant to buy

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Definitions:

Skill and Luck

Components influencing success in various tasks, where skill is the ability to perform tasks well through experience and training, and luck refers to success determined by chance.

Social-Cognitive Theories

A framework for understanding, predicting, and changing human behavior that emphasizes the interaction of cognitive, behavioral, and environmental factors.

Psychoanalytic Theories

Theories developed by Sigmund Freud and his successors, focusing on the influence of the unconscious mind on behavior.

Humanistic Theories

A perspective in psychology that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but through the eyes of the person doing the behaving.