________ Is External Secondary Data Available for Marketing Research Companies

question 48

Multiple Choice

________ is external secondary data available for marketing research companies that routinely monitor specific aspects of consumer behavior and sell the data to marketers.

• A) A value profile
• B) Commercial data
• C) Subjective data
• D) Mechanical data
• E) Primary data

Identify the characteristics of cultural relativism and its stance on moral requirements.

Analyze Kantian ethics and its view on individual interests versus the greater good.

Recognize the dynamic nature of morality according to cultural relativists and ethical subjectivists.

Understand the virtue ethicist’s perspective on the primary concern of ethical philosophy.

---

Definitions:

Personal Views

The individual opinions or beliefs held by a person, influenced by their background, experiences, and personal philosophy.

Public Broadcasting

Media organizations, typically funded by the public, that provide television, radio, and other digital media services with the aim of serving the public interest.

Media Market

The region or demographic segment to which media content is specifically targeted, encompassing the audiences for television, radio, newspapers, and other media outlets.

Western Democracies

Countries in the Western part of the world that have a form of government in which power is vested in the people, either directly or through elected representatives.