Survey X Asks Respondents to Express Their Impression of a Given

question 15

Multiple Choice

Survey X asks respondents to express their impression of a given price for Product Y on a continuum between expensive and inexpensive. This type of attitude scale is known as a ________.

• A) Likert scale
• B) bipolar scale
• C) semantic differential scale
• D) behavior intention scale
• E) rank-order scale

---

Definitions:

Positive Experiences

Engagements or interactions that result in satisfaction, happiness, or other beneficial outcomes for individuals.

Data Mining

The technique of exploring and analyzing large pools of data to uncover meaningful patterns and rules.

Analyze Data

The process of examining and interpreting data sets to extract meaningful conclusions or insights.

Meaningful Trends

Significant patterns or shifts in behavior, preferences, or technology that have substantial impacts on markets, societies, or industries.