Consumers' Characteristics Can Be Classed as Either Facts or Cognitions

question 107

Multiple Choice

Consumers' characteristics can be classed as either facts or cognitions.In this context,cognitions are abstract,can be determined only through more complex questioning,and generally have no single,universal definitions.Examples of cognitions include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, usage situation, and social class
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Greatest Probability

Refers to the highest chance or likelihood of a particular event or outcome occurring.

Same Sex

Pertaining to a relationship or attraction between two individuals of the same gender.

Cross-Sectional Research

A research method that analyzes data from a population, or a representative subset, at a specific point in time to examine relationships between variables.

Longitudinal Research

A study design that involves repeated observations of the same variables over a period of time, often years or even decades.