It Is Often Stated That While ________ Determine Consumers' Need

question 61

Multiple Choice

It is often stated that while ________ determine consumers' need for products and the ability to buy them,________ and consumers' values explain buyers' purchase decisions and the choices they make within the buying options available to them.

• A) benefit segmentation; demographics
• B) demographics; psychographics
• C) psychographics; benefit segmentation
• D) psychographics; demographics
• E) benefit segmentation; psychographics

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Definitions:

Hockey Tickets

Tickets purchased for the purpose of attending a hockey game.

Production Possibilities Curve

A graphical representation that shows the maximum quantity of goods and services that can be produced by an economy given its available resources and technology, illustrating the trade-offs in production volume between two commodities.

Economic Growth

The increase in the inflation-adjusted market value of the goods and services produced by an economy over time, reflecting improvements in living standards.

Funding

The act of providing financial resources, typically in the form of money, or other values such as effort or time, to support a program, project, business, or individual.