In the VALS Typology,innovators Are Successful,take-Charge People with High Self-Esteem

question 79

Multiple Choice

In the VALS typology,innovators are successful,take-charge people with high self-esteem.Because they have such abundant resources,they exhibit all three primary motivations in varying degrees.They are change leaders and are the most receptive to new ideas and technologies.This segment tends to prefer ________.

• A) familiar products and established brands
• B) value over luxury, and tend to buy basic products
• C) products that offer durability, functionality, and value
• D) products that reflect cultivated tastes for upscale niche products and services
• E) premium products that demonstrate success to their peers

Grasp strategies to encourage open and productive focus group discussions.

Understand how to quantify data collection in focus group research settings.

Determine the appropriate duration and setting of focus group sessions based on the target participant group.

Understand the concepts and applications of typologies, sociograms, metaphors, and nominations in ethnography.

---

Definitions:

Widow's Peak

A V-shaped point in the hairline in the center of the forehead.

Dominant

A trait or gene that is expressed in the phenotype even when only one copy is present, overshadowing the recessive trait.

Heterozygous

A genetic condition where an individual has two different alleles for a specific gene.

Alleles

Alternative forms of a gene that occur at a specific locus on a chromosome, contributing to genetic diversity.