The Theory Behind Geographic Segmentation Is That ________

question 87

Multiple Choice

The theory behind geographic segmentation is that ________.

• A) people who have the same activities, interests, and objectives will purchase the same products
• B) people with the same cultural heritage will have similar needs and values
• C) people who live in the same area share some similar needs and wants that differ from those of people living in other areas
• D) people who speak the same language have very similar needs and values
• E) all people living in the same country will have very similar needs and can be best served by a single advertising campaign