Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief

question 8

Multiple Choice

Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.When shopping and evaluating prices and discounts,switchers are more likely to respond to ________ than other segments.

• A) email marketing messages
• B) televised marketing messages
• C) coupons and price cuts
• D) word-of-mouth and buzz marketing
• E) point-of-sale displays

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Definitions:

Principal

The party that an agent’s authority can bind or act on behalf of.

Agent

An individual authorized to act on behalf of another, known as the principal, in legal or business matters.

Classical Islamic Law

The body of law derived from the Qur'an and the Hadith, governing aspects of personal conduct, family relations, and societal obligations in Islamic tradition.

Respondeat Superior

Respondeat Superior is a legal doctrine that holds an employer or principal responsible for the actions of their employees or agents, when those actions occur within the scope of employment or agency.