The Practice of Transmitting Individualized Messages Using E-Mail,mobile Devices,and Even

question 19

Multiple Choice

The practice of transmitting individualized messages using e-mail,mobile devices,and even door-to-door presentations to deliver personalized messages to individuals is known as ________.

• A) broadcasting
• B) mass marketing
• C) narrowcasting
• D) countersegmentation
• E) functional marketing

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Definitions:

Market Share

is the portion of a market controlled by a particular company or product, typically expressed as a percentage.

Metamediary

An intermediary platform that connects buyers and sellers across multiple sectors, often providing comparison and aggregation services.

Marketspace

A virtual market environment, made possible through digital technologies, where businesses and consumers conduct transactions online.

Exchange Conditions

Refers to the set of terms, rules, and circumstances under which trades or exchanges happen in a market.