Examlex
Frequency award programs attempt to reward customers who are brand loyal.
Cognitive Dissonance
A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal to emotion.
Rationalization
A defense mechanism where controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.
Student Government
A student organization present in many high schools, colleges, and universities that provides a voice for students and manages various aspects of student life.
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