Consumers' Characteristics Can Be Classed as Either Facts or Cognitions

question 107

Multiple Choice

Consumers' characteristics can be classed as either facts or cognitions.In this context,cognitions are abstract,can be determined only through more complex questioning,and generally have no single,universal definitions.Examples of cognitions include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, usage situation, and social class
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Moriarty

Typically refers to Professor James Moriarty, a fictional character in the Sherlock Holmes stories by Sir Arthur Conan Doyle, often depicted as Holmes' archenemy.

Fear of Social Blunders

This refers to the anxiety or apprehension individuals may feel about committing errors in social situations that could lead to embarrassment or ridicule.

Childhood Abuse

Experiences of physical, emotional, or sexual harm inflicted on an individual during their early years.

Low Self-Esteem

A negative evaluation of oneself, characterized by a lack of confidence and feeling unworthy of respect or value.