________ Represent Unfilled Consumer Needs and Can Be Used to Develop

question 6

Multiple Choice

________ represent unfilled consumer needs and can be used to develop a positioning approach.

• A) Usage rates
• B) Usage situations
• C) Psychographics
• D) Sought benefits
• E) Social class

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Definitions:

Psychological

Pertaining to the mind or mental processes, often in relation to behavior and feeling.

Physical

Relating to the body as opposed to the mind or emotional state, often concerning fitness, health, or appearance.

Abstract

Pertaining to thoughts or concepts that are not concrete or tangible, often involving complex ideas or theoretical thinking.

Visual Self-recognition

The ability to recognize oneself in a mirror or photograph, typically developing in humans around 18-24 months of age.