When Segments Evolve in Such a Way That They No

question 58

Multiple Choice

When segments evolve in such a way that they no longer warrant individually designed marketing programs,research aimed at discovering a more generic need or consumer characteristic applicable to the members of two or more segments can be undertaken to facilitate ________.

• A) mass marketing
• B) target marketing
• C) countersegmentation
• D) market segmentation
• E) microsegmentation

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Definitions:

Core

The central or most important part of something, especially the foundational or essential parts that define its nature.

Major Sources

Principal or most important origins or points of supply, typically referring to information, materials, or resources.

Glocalization

A combination of globalization and localization, referring to the adaptation of global products, ideas, and cultural practices to local contexts and markets.

Homogenization

The process of making things uniform or similar, often used in cultural contexts to describe the reduction of cultural diversity through the dominance of particular cultural norms.