Retailers Strategically Place Single-Serve Candy at the Check-Out Aisle Because

question 59

Multiple Choice

Retailers strategically place single-serve candy at the check-out aisle because consumers have to pause there on their way out of the store and are likely to make impulse purchases of such items.This impulse purchasing behavior best fits the ________ philosophy of human motivation.

• A) emotional
• B) behaviorist
• C) market-driven
• D) cognitive
• E) analytical

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Definitions:

Negative Reinforcement

A behavior reinforcement strategy where the removal of an unfavorable outcome or stimulus increases the likelihood of a behavior being repeated.

Secondary Learning

The process of acquiring knowledge or skills that builds upon or expands from primary learning experiences.

Shaping

A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.

Successive Approximations

A behavioral training process that breaks down a desired behavior into smaller steps, rewarding closer and closer approximations to the desired behavior.