Which of the Following Characteristics Is Typical of Fixated Consumers

question 7

Multiple Choice

Which of the following characteristics is typical of fixated consumers?

• A) Their purchase decisions are heavily dependent upon convenience.
• B) They are only mildly interested in the particular object or product category.
• C) They are very guarded about displaying their purchases.
• D) Their consumption pattern is considered abnormal behavior.
• E) They dedicate a considerable amount of discretionary time and money to searching out the product or object.

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Definitions:

Return On Assets

A profitability ratio that indicates how efficiently a company uses its assets to produce profit, calculated by dividing net income by total assets.

Net Profit Margin

A financial performance metric that shows the percentage of sales that has turned into profits, calculated by dividing net profit by revenue.

Price/Earnings Ratio

A valuation ratio of a company's current share price compared to its per-share earnings, used to evaluate a company's financial health and growth prospects.