A ________ Tries to Recast Consumers' Perception of the Attributes

question 21

Multiple Choice

A ________ tries to recast consumers' perception of the attributes of a product or service into a human-like character.

• A) brand personality
• B) brand personification
• C) consumer innovation
• D) consumer need for cognition
• E) sensation seeking device

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Definitions:

Flexing

The act of bending or tensing a material or muscle, often referring to the way earth's crust might bend under certain geological forces.

Thinning of the Lithosphere

The reduction in thickness of the lithosphere, often occurring in response to tectonic processes such as stretching and rifting.

Normal Faulting

A type of faulting where the hanging wall block moves down relative to the footwall block, typically associated with extensional tectonic environments.

Oceanic and Continental Plates

The two types of tectonic plates that make up the Earth's crust, with oceanic being denser and sinking beneath continental plates at subduction zones.