How Can Marketers Use an Understanding of Consumers' Personalities to Market

question 96

Multiple Choice

How can marketers use an understanding of consumers' personalities to market their products?

• A) Marketers can rely on consistent consumption behavior over time because consumers' personalities are consistent over time.
• B) Marketers can change consumers' personalities to conform to their products.
• C) Marketers can attempt to appeal to the relevant traits inherent in their target group of consumers.
• D) Marketers can use an understanding of consumers' personalities to create consumer needs.
• E) In creating marketing messages, marketers can accurately presume that consumers' personalities constitute the single factor that influences how consumers behave.

---

Definitions:

Par

This term typically refers to a financial instrument's nominal or face value, as opposed to its market value or price.

Negative Covenant

A clause in a contract that prohibits a borrower from taking certain actions, intended to protect the interests of the lender by maintaining the borrower's financial stability.

Current Ratio

A financial ratio indicating the capacity of a firm to cover its short-term liabilities with its current assets.

Loan Collateral

Assets a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid.