Researchers Who Apply Freud's Theories to the Study of Consumer

question 32

Multiple Choice

Researchers who apply Freud's theories to the study of consumer personality believe that ________.

• A) consumer behavior is an effort on behalf of individuals to overcome feelings of inferiority
• B) social relationships are fundamental to the formation and development of personality
• C) people continuously attempt to establish significant and rewarding relationships with others
• D) consumers are primarily unaware of their true reasons for their purchasing behavior
• E) behavior is largely driven by a desire to conquer feelings of anxiety

---

Definitions:

Risky Stock

A stock that carries a high level of volatility and uncertain returns, often associated with companies in emerging or highly competitive sectors.