________ Are People Who Are Open to New Ideas and Are

question 72

Multiple Choice

________ are people who are open to new ideas and are often among the first to try new products,services,or practices.

• A) consumer participants
• B) consumer followers
• C) consumer innovators
• D) consumer pathfinders
• E) consumer activists

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Definitions:

Present Value

The present worth of a future amount of money or series of cash flows, considering a certain interest rate.

Future Lease Payments

The amounts due over the lease term for the use of an asset.

Salvage Value

The estimated value that an asset will realize upon its sale at the end of its useful life.

Captive Finance Company

A subsidiary whose primary purpose is to provide financing to customers buying the parent company's product, facilitating purchases and increasing sales.