________ Consumers Tend to Be More Responsive to Advertising Appeals

question 69

Multiple Choice

________ consumers tend to be more responsive to advertising appeals that are based on social or group affiliations,rather than the informational content of an ad.

• A) Inner-directed
• B) Other-directed
• C) Novelty-seeking
• D) Sensation-seeking
• E) Dogmatic

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Definitions:

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities, representing the ownership interest in the company.

Owner's Drawings

The funds taken from the business by the owner for personal use, not considered as salary or wages.

Owner Drawings

Refers to the money or assets taken out of a business by the owner(s) for personal use.

Net Income

The profit or loss of a business after all expenses, taxes, and costs have been subtracted from total revenue.