Which of the Following Is True of Selective Perception

question 28

Multiple Choice

Which of the following is true of selective perception?

• A) Consumers actively seek out messages that are painful or threatening.
• B) Consumers selectively expose themselves to advertisements that reassure them of the wisdom of their purchase decisions.
• C) Consumers have a heightened awareness of stimuli irrelevant to their needs and minimal awareness of stimuli that meet their needs or interests.
• D) Threatening stimuli are more likely to be consciously perceived than are neutral stimuli.
• E) Consumers are unable to block excessive stimuli from conscious awareness.