Consumers Tend to Use Price as a Surrogate Indicator of Quality

question 4

Multiple Choice

Consumers tend to use price as a surrogate indicator of quality if ________.

• A) they have little information with which to make their purchase decision
• B) they have confidence in their ability to make an educated product or service choice
• C) they are familiar with the brand name
• D) they have experience with the store in which the product was purchased
• E) they have experience with the product or service

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Definitions:

Time-Out

A disciplinary technique used to correct behavior by temporarily separating an individual from an environment where undesirable behavior has occurred.

Subliminally Flashed

Presentation of stimuli below the threshold of conscious perception, used to influence thoughts, feelings, or actions without awareness.

Sense The Presence

The feeling or perception that someone or something is in a certain place without any direct sensory evidence.

Instinctive Behavior

Actions or reactions that an organism is genetically predisposed to perform without the necessity of learning or experience.