JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 32

Multiple Choice

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions' print ads are meant to draw a reader's attention through ________.

• A) consumers' need for closure
• B) an attribute focus
• C) figure and ground relationships
• D) consumers' tendency to jump to conclusions
• E) consumers' tendency to group stimuli together

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Definitions:

Chest Tightness

describes a physical symptom often associated with anxiety, respiratory or cardiovascular conditions, characterized by a constricting sensation in the chest area.

Cramps

Involuntary, painful contractions of muscles, commonly occurring in the legs and abdomen.

Depressive Symptoms

Signs of depression, such as persistent sadness, lack of interest in activities, changes in appetite or sleep, and feelings of worthlessness.

Meditation

A practice where an individual uses a technique, such as focusing their mind on a particular object, thought, or activity, to achieve a mentally clear and emotionally calm and stable state.