JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 38

Multiple Choice

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts.It recently decided to start producing fruit juices under the Fruit Fusions name as well.The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE,Fruit Fusions explores consumers' ________ in order to determine the best price for its new fruit drinks.

• A) external reference prices
• B) efficiency prices
• C) relationship prices
• D) internal reference prices
• E) satisfaction-based prices

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Definitions:

Butane

A hydrocarbon gas that is a constituent of natural gas and petroleum, used as fuel, in cigarette lighters, and as a propellant in aerosol sprays.

Biogas Digester

A device or structure that breaks down organic matter anaerobically (without oxygen) to produce biogas, a renewable energy source, and digestate, a nutrient-rich fertilizer.

Production Characteristics

Attributes or features that define the process and output of manufacturing or production activities.

Efficient

The ability to achieve a desired result without wasted energy or resource.