For High-Involvement Purchases,the ________ Is Likely to Be the Most

question 32

Multiple Choice

For high-involvement purchases,the ________ is likely to be the most effective marketing strategy,whereas for low-involvement purchases,the ________ is likely to be more effective.

• A) massed learning; distributed learning
• B) short-term stores; long-term stores
• C) central route to persuasion; peripheral route to persuasion
• D) product positioning; product differentiation
• E) evoked set; brand equity