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Purchase Loyalty Leads to a Higher Market Share,and Attitudinal Loyalty

question 54

Essay

Purchase loyalty leads to a higher market share,and attitudinal loyalty often enables marketers to charge a higher price for the brand relative to the competition.Identify and discuss the three groups of drivers of consumer loyalty,and the four types of loyalty that these influences produce.


Definitions:

Personality Disorders

refer to a category of mental health disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, divergent from cultural norms.

Dramatic

Relating to drama or performance, often characterized by expressive, emotional, or unpredictable behavior.

Attention-Seeking

Describes behaviors designed to attract notice or acknowledgment from others.

Avoidant Personality

A mental condition characterized by a pervasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation.

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