Unexpected Message Elements Pierce Consumers' Perceptual Screens and Improve the Memorability

question 47

True/False

Unexpected message elements pierce consumers' perceptual screens and improve the memorability of an ad when these elements are relevant to the advertising message.

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Definitions:

Embracing Qualities

The act of accepting and valuing positive traits or characteristics within oneself or others.

Personal Integrity

The quality of being honest and having strong moral principles, consistently adhering to ethical codes in personal behavior.

Character

The unique psychological and ethical characteristics that define a person.

Generational Period

A length of time associated with a specific generation, often defined by societal shifts or significant events.