Consumers Who Have a High Need for Cognition Are Likely

question 62

Multiple Choice

Consumers who have a high need for cognition are likely to ________.

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity
• B) form a positive attitude in response to ads or direct mail that are rich in product-related information
• C) form negative attitudes towards ads that are rich in product information
• D) feel neutral towards ads that feature attractive models or product information
• E) feel neutral toward ads that are rich in product-related information