If a Consumer Segment Generally Holds a Positive Attitude Toward

question 36

Multiple Choice

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans,then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation.This is an example of the ________ of attitude.

• A) ego-defensive function
• B) utilitarian function
• C) value-expressive function
• D) knowledge function
• E) intention function

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Definitions:

Obsessive Love

A condition where one person feels an overwhelming obsessive desire to possess and protect another person, often with a lack of regard for the feelings or desires of the other.

Infatuation

An intense but short-lived passion or admiration for someone or something.

Intimacy

A close and personal bond characterized by affection or love with another individual or group.

Sternberg's Triangular Theory

A theory of love developed by psychologist Robert Sternberg that suggests love is composed of three components: intimacy, passion, and commitment.