If Yoplait Decides to Point Out That Their Yogurt Has

question 25

Multiple Choice

If Yoplait decides to point out that their yogurt has more potassium than a banana,which strategy of attitude change are they following?

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

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Definitions:

Lack Of Opportunity

Refers to situations where individuals or groups have limited access to resources, education, employment, and social mobility due to various socioeconomic, political, and environmental barriers.

Aspirations

Hopes or ambitions of achieving something.

Merton

Robert K. Merton, an influential sociologist known for developing theories such as the strain theory which explains social structures and their effects on individuals.

Sutherland's Theory

A criminology theory, also known as Differential Association Theory, which posits that criminal behavior is learned through social interactions with others.