"The Largest Selling Brand" and "The One All Others Try

question 83

Multiple Choice

"The largest selling brand" and "the one all others try to imitate" are claims used by companies trying to change attitudes by using the following strategy:

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

---

Definitions:

Raw Material Costs

The expenses associated with acquiring the unprocessed materials required for the production of goods or services.

Demand Curve

A chart displaying how consumer demand for a product varies based on its price.

Consumer Income

The total amount of income available to an individual or household for spending, saving, and investing after taxes.

Supply Curve

The supply curve is a graphical representation showing the relationship between the price of a good and the quantity supplied by producers.