According to the Attitude-Toward-The-Ad Model,the Consumer Forms Various Feelings and Judgments

question 77

Multiple Choice

According to the attitude-toward-the-ad model,the consumer forms various feelings and judgments as a result of exposure to an ad.If the consumer likes the ad,________.

• A) he is more likely to buy the product
• B) he is less likely to buy the product
• C) he is less likely to encounter environmental impediments to consumption
• D) his like or dislike has no relevance to their likelihood of purchasing the product
• E) he is more likely to attribute satisfaction with the product internally

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Definitions:

Proposal

A formal suggestion or plan put forward for consideration or discussion by others.

Effective Survey Instrument

A tool or methodology designed to accurately gather and measure data from a specific group of respondents.

Authoritative Style

A leadership approach characterized by firmness and control while also showing concern for the wellbeing of others.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.