When HP Challenges the Notion That Computers Do Not Have

question 28

Multiple Choice

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

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Definitions:

Units

Basic quantities or entities used to express measurements, counts, or in some contexts, the objects of study.

Regression Model

A mathematical model used to predict or explain the relationship between a dependent variable and one or more independent variables.

Unit Price

The cost or price of a single unit of a product, service, or measured quantity, allowing for direct cost comparison.

Television Advertisement

A form of marketing communication transmitted via TV broadcast, aimed at promoting or selling a product, service, or idea.