When HP Challenges the Notion That Computers Do Not Have

question 28

Multiple Choice

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

---

Definitions:

Basic Experimental Design

The fundamental structure of an experiment that outlines how to systematically test a hypothesis by manipulating variables and controlling conditions.

Randomly Assigning

The process of distributing subjects into groups in a way that each subject has an equal chance of being in any group.

Observing Participants

A research method that involves actively watching and sometimes interacting with participants in their natural settings to gather qualitative data.

Conducting Interviews

Conducting interviews involves systematically asking questions to gather information from participants, a qualitative research method used to understand experiences, opinions, or behaviors.